About TOEwine
TOE is an abbreviation of “Taste of Excellence", which represents our commitment to seeking excellence and spreading the idea of extraordinary taste. The “Taste of Excellence” has always been our mission, which will guide us in the organization of future editions. We welcome exhibitors from the world seeking this same goal to participate in TOEwine 2021. In this year’s edition, you will have even more opportunities to access new contacts and reliable long-term partnerships!
Welcome to 2022 Shenzhen TOEwine Expo International


days before the opening ceremony
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    Quality Visitors
The 5th Shenzhen TOE
Expo International
August 26-28,2022
Shenzhen Convention & Exhibition Center Hall 8/9
Discovering Shenzhen

Shenzhen is a beautiful and developed city with eight harbors in Southern China. Based on a mature nationwide transportation system, Shenzhen is well connected with the Chinese mainland as well as global major cities through international airports in Shenzhen or its bordering metropolis, Hong Kong.

Shenzhen is also a huge market for wine importation and consumption in China. In terms of supply channels, there are over 3,000 wine companies based in Shenzhen. Wine imports, in terms of value, is the highest in the country, and has been during the past two years. The market accepts higher-price and higher-quality wines compared to the rest of its counterpart cities. In addition, Shenzhen’s customs sets a higher threshold for low-price OEM wines, creating a favourable environment for wine-trading.
In terms of demand, Shenzhen is a hub for wine transactions and leads the trend in wine consumption nationwide. According to statistics from China Securities Regulatory Commission, there are 267 listed companies in Shenzhen, covering sectors from high-technology, finance, real estate, to creative design and more. Over 260 companies amongst the “Fortune Global 500” have established branch offices in Shenzhen. By boosting economic growth, these enterprises form a continuous momentum for the consumption of wine and spirits.
In 2022, the 5th edition of Shenzhen TOEwine Expo International will be held at  the Shenzhen Convention and Exhibition Center located in downtown Shenzhen . We welcome you to Shenzhen as an exhibitor and visitor!
Download 2021 Brochure
August 26-28,2022, Shenzhen
Shenzhen Convention & Exhibition Center