TOE, just as its name implies, is an abbreviation of “Taste of Excellence". Since 2018，TOE has been successfully held in Shenzhen Convention & Exhibition Center for four consecutive times. It has also developed into a professional wine exhibition with large scale,good reputation and innovative vitality. 

    With more than 30 years of experiences in holding large-scale exhibitions,  the organizer Creative Times Exhibition taking root in China integrates many types such as wine, whisky, sake and "New Country Made Wine ", connecting professional buyers at the B end and audiences at the C end. By creating an on-site immersive experience,a new wine exhibition integrating  global high-quality wine, original wine culture, supply chain and consumer experience has been developed.


    Wine producing areas and  high-quality wine suppliers participating in TOE all year round include: Southern French Exhibition Group, the Portuguese National Pavilion, the Greek Wine Exhibition Group, the Slovenian National Pavilion, the Chilean Wine National Exhibition Group, the South African Wine National Exhibition Group as well as associations and general agents in Ningxia, Henan, Shandong, Shanxi and other local places. The main purpose of TOE is to promote global boutique wineries and premium wine enterprises to take full advantage of Shenzhen Special Economic Zone as the power engine for the Guangdong-Hong Kong-Macao Greater Bay Area and Asia to interact with domestic producers, importers, traders and important buyers.


    In addition, since 2021, TOE has opened a whisky and spirits section, attracting more than 100 brands from all over the world to participate in the exhibition, including Old Pulterior, Bruichladdich, Tomatin and others in Scotland；Crabbie, Knappogue, Peaky Blinder and others in Ireland；Tsunuki, Akkeshi, Kaiyo and others in Japan,；Kavalan in Chinese Taibei and Daiking in Mainland China. Represented by the Guangdong-Hong Kong-Macao Greater Bay Area, nearly 100 bars have also been diverted to the exhibition, including Bar Choice, glucose eatery by RMK, Slat Banca, A01, Bar Sip, The Dockers, etc.


    With total exhibition areas of 30,000 square meters，the 5th TOE will be held in 7, 8 &9 halls of Shenzhen Convention and Exhibition Center (Futian) from August 26-28, 2022 . Four major special exhibition areas are set up, inculding Chinese Drinks, Sake Tour, Wine, Whisky/Spirits/bar, where more than 45,000 professional audiences and enthusiasts enjoy tasting and exchange.