TOEwine was born from a belief in the Taste of Excellence.

TOE is an abbreviation for Taste of Excellence, which represents our commitment to seeking exception and spreading the idea of extraordinary taste. But TOEwine is more. Wanting to bring both tradition and excellence into one vintage, TOEwine represents excellence, but also brings us back to the tradition of wine cultivation. Traditionally, the winemaking process began with the crushing of grapes, usually with feet, and finished with a glass of wine tasting of excellence. Our commitment is the same. We base our ideas on tradition, but wish to cultivate that tradition with our own knowledge, bringing us towards our very own Taste of Excellence. 

We wish to be a bridge, linking excellent global suppliers with quality buyers.
We wish to become a trend-leader, bringing fresh trends and innovative wine styles to consumers in China.
We wish to be a stage, upon which people can innovate and bring their excellence in wine into the limelight.
Welcome to 2021 Shenzhen TOEwine Expo International!
 
Shenzhen witnessed great success with the 3rd. edition of TOEwine Expo in 2020, receiving high praise from exhibitors and visitors. Around 200 quality exhibitors, carefully selected by TOEwine,  participated in the show. We aimed to invite exhibitors from famous wine regions or with unique wine styles, and producers or importers who attach importance to the quality of their products.
 
TOEwine received 18936 visitors during its 3-day show, covering importers/distributors, wholesalers, hypermarkets, the premium catering industry and high-end consumers from corporations and premium clubs.

In order to set up a clear and professional wine exhibition brand image, TOEwine adopted a full-channel promotion strategy during 2019, teaming up with more than 30 media groups and 8 types of media channels to release advertisement. 

The feedback from exhibitors showed their satisfaction with TOEwine 2020：
82% of interviewees were satisfied (or very satisfied) with the quality of visitors, and 90% confirmed their plans to participate again in 2020.
 
TOE is an abbreviation of “Taste of Excellence", which represents our commitment to seeking excellence and spreading the idea of extraordinary taste. The “Taste of Excellence” has always been our mission, which will guide us in the organization of future editions. We welcome exhibitors from the world seeking this same goal to participate in TOEwine 2021. In this year’s edition, you will have even more opportunities to access new contacts and reliable long-term partnerships!